A Life of Resilient Legacy Building

With almost 2 decades of domestic and international experience in leading high-performance, efficiency and impact expansion in community development, professional training & coaching, education / education policy, program development and project management. I have brought my skill sets in service to a variety of industries: from educational programming and services to memberships / subscription services to telecommunications and fintech to fashion, beauty and luxury to food, hospitality and retail. My experience is extensive, primarily as an international project manager / operations manager / director and business development specialist (16+ years), communications and community development specialist (17+ years), professional trainer / coach / public speaker (18+ years), sales consultant / director (17+years)–in service to a variety of small and large high-profile and socially impactful organizations and companies. Whether it be systems and operations, business development growth/sales/funding, partnerships and stakeholder management, client relations and/or community and program development, I have consistently performed with passion and a high standard of excellence in any role that I have taken on.

In 2017, I spent the year professionally consulting socially impactful colleges, non-profit and community organizations in diversity, equity and inclusion (DEI), leveraging my international experience and cultural competence to bring a unique perspective to strategic development and operations management, entrepreneurship, community development. During this time, I was asked to serve as project manager for the international global literacy and education services program for Beyond El Campo (Costa Rica), where I focused on culturally competent community programming, outreach and tech fusion in literacy, academia, business, community development and faith/spirituality. I was completely involved in all aspects of seeing to the success of this program, which became regionally recognized and integrated in the community–from budgeting and financing to client / volunteer / stakeholders management to partner / community relationships development to logistics and scheduling to curriculum development and training / instruction / delegation.

In 2018, I returned to the USA and was honored with the opportunity to serve as Miss Black America Massachusetts, as well as National Ambassador for Afrikque, an organization focused on reducing poverty for women via fair trade, local small business development and environmentalism. I continued my work in DEI management and racial equity, education/education policy, strategic development and operations management consulting for socially impactful nonprofits and small businesses with the opportunity to work with high-profile organizations, including but is not limited to: Institute for Training and Development (Spanish-English program), GPI US (Japanese-English Program), U.S. Performing Arts Camp, Self-Dial Americorps, Make-It-Springfield, Amherst College, Trinity College and HerCampus. I also was invited to serve as special guest, speaker and business and career development mentor to the communities at Harvard African Business Conference, Harambe Seed Funding at Harvard Business, MIT Innovation Conference, NextGen HQ Summit, Power of Your Purse, EaseNation and HerConference: NYC.

In 2019, I published my book: You Are Your Greatest Asset, a guide to breaking down the key elements for socially impactful online and offline business success, as well as passive income, via community-based solutions. I continued to serve in many capacities while professionally consulting and taking on public speaking opportunities with many organizations throughout the Pioneer Valley and beyond, including but not limited to: Collaborative for Educational Services: Improving Outcomes for Students Living in Poverty and Trauma, Business Fights Poverty NYC and Next Gen HQ Summit (for the second time!). As Ms. Massachusetts 2019 AWOS and another year as National Ambassador for Afri(k)que, I appeared at, spoke, hosted and performed for a variety of women’s empowerment, business, education, entrepreneurship conferences and events around the U.S., closing out the year with a Volunteer of the Year award, Mentor Spotlight for Women Who Create NYC, Next Gen Spotlight, serving as a guest judge for the Diamond Challenge, news features (Masslive, Washington Post, et.), 100 Women of Color Gala Service Awardee, June Archer Foundation Special Guest and +4 prestigious awards and state government recognition for my poverty reduction work with First Ladies of Poverty Foundation.

In 2020-2021, I served as Operations Manager for Snapchef, a food & hospitality staffing agency, where I recruited, managed and trained talent, developed business client relationships, and managed logistics–2 days out of office, 3 days in office--before my office was closed during the pandemic. Shortly after, I served as a part-time, casual (5-10 hours per week) Business Development Specialist for Luxxotica, a luxury company for their luxury brand Sunglass Hut. I averaged about $600-$800 in sales per shift, making me the highest performing salesperson despite working the least hours. My first week I was mistaken as manager for my professionalism and expertise of the products we carry. Within 2 weeks, I was responsible for increased sales by 439%. My unique communication style set me apart and provided an exceptional experience anchored in impact, service and relatability to our clients. My ability to communicate the investment in the value of our products and services to be a long-term solution for our clients, which furthers my belief in expanding impact, equity and revenue via community/client-focused strategies and solutions. I also served as volunteer Co-Chair: Strategic Development and DEI and small business mentor for SCORE WesternMass, a volunteer non-profit offering mentorship to small businesses. I took on temp jobs as well: Leasing Consultant and Property Management Associate for MCR in CT and Admin Assistant for Student Affairs at Holyoke Community College, where I received high remarks for my contributions.

I have earned a strong reputation as a forward thinking, energized visionary who confidently creates innovative, timeless and sustainable solutions to some of the world’s biggest issues in business, education, leadership, DEI, opportunity access and poverty reduction with unwavering resourcefulness, resilience, business savvy and a lifestyle anchored in lifelong learning. As I reflect on the legacy I desire to leave behind, I expect that once my time here on this planet has expired, I will have lead with my own example, serving in a manner to further opportunity access on a purely “skill and will” basis for generations to come by having: 1) significantly pushed forward the conversations and community-based solutions on equity and economic development for minority and women talent and professionals with my work in business, education, and leadership, 2) applied my gift in communications, creative problem solving / strategic development and sales / program development to create sustainable solutions for engagement and revenue growth for organizations I believe in so that they can continue resourcefully expanding their impact, and 3) left the world a better place by educating, empowering and esteeming the backbone of society: women.

I currently serve part-time as Director of Operations and principal wealth education consultant at First Ladies of Poverty Foundation, and admin assistant for Pioneer Valley Planning Commission. I seek a position where: 1) the work culture and company vision / mission is about passion, collaboration and service to the community (whether direct or indirect), 2) where I can enjoy going to work / enjoy work-life balance and 3) where I can continue leveraging my skill sets in communication, strategic development, project management, program development, community development and/or sales.

Resume & Portfolio - Shatoyia Jones

DIVERSITY, EQUITY AND INCLUSION

EDUCATIONAL LEADERSHIP | NON-PROFIT & GRASSROOT LEADERSHIP | CORPORATE LEADERSHIP | CIVICS, GOVERNMENT & GLOBAL INITIATIVES | PHILANTHROPY & FISCAL ADVOCACY FOR CIVIC INITIATIVES


Resume & Portfolio - Shatoyia Jones

COMMUNICATIONS / MEDIA / BROADCASTING / TELEVISION / PERFORMANCE ART

HOSTESS / HOST | PUBLIC SPEAKING | AUTHOR | CREATIVE DIRECTOR | MODEL | EXECUTIVE PRODUCTION | SCRIPT & COPY WRITING | ACTING | SUSTAINABLE FASHION DESIGNER | "MARVELOUS" MENTOR


A M B A S S A D O R (&) A P P E A R A N C E S

School of Joie: Joie de Vivre by Shatoyia; Joie by Shatoyia

Play Like a Woman; HVW University

​First Ladies of Poverty Foundation

Generational Wealth Bootcamp

First Ladies of Poverty Foundation x Afrikque

First Ladies of Poverty Foundation x Valley Venture Mentors

​First Ladies of Poverty Foundation x Numerade

View More


Resume & Portfolio - Shatoyia Jones

BUSINESS, ENTREPRENEURSHIP & SOCIAL IMPACT

PUBLIC SPEAKING | CORPORATE MANAGEMENT | CORPORATE SOCIAL RESPONSIBLITY | DEI | SYSTEMS & AUTOMATION | SALES & SALES TRAINING FOR INCREASED SOCIAL IMPACT | EQUITABLE OPPORTUNITY ACCESS | PUBLIC FIGURE & INFLUENCER | BRAND AMBASSADORSHIP & CONTENT CREATION


Resume & Portfolio - Shatoyia Jones

EDUCATION

POLICY & REFORM | LEADERSHIP & MANAGEMENT | CORPORATE TRAINING + CONSULTANT | NOT-FOR-PROFIT TRAINING & CONSULTING | PROJECT MANAGEMENT | PROGRAM DEVELOPMENT & COORDINATION | CURRICULUM DEVELOPMENT & COORDINATION | DIVERSITY, EQUITY & INCLUSION | JOURNALISM | PARTNERSHIPS & STAKEHOLDERS FOR EQUITABLE OPPORTUNITY ACCESS


Resume & Portfolio - Shatoyia Jones

EQUITABLE OPPORTUNITY ACCESS, WEALTH EDUCATION & POVERTY REDUCTION

POLICY & REFORM | LEADERSHIP & MANAGEMENT | CORPORATE TRAINING + CONSULTANT | NOT-FOR-PROFIT TRAINING & CONSULTING | PROJECT MANAGEMENT | PROGRAM DEVELOPMENT & COORDINATION | CURRICULUM DEVELOPMENT & COORDINATION | DIVERSITY, EQUITY & INCLUSION | JOURNALISM | PARTNERSHIPS & STAKEHOLDERS FOR EQUITABLE OPPORTUNITY ACCESS


B R A N D S (&) P A R T N E R S H I P S

JOIE DE VIVRE | CONSCIOUS, CLEAN & INTENTIONAL LIVING | SUSTAINABILITY | SOCIAL GOOD |

WOMEN EMPOWERMENT | COMMUNITY | MEDITATION & MINDFULNESS


  • Afri(k)que

  • Albabotanica

  • Freeman Beauty

  • Fundwise

  • GarnierUSA

  • Rosewe

  • HerCampus

  • Nars Cosmetics

  • Numerade

  • InnisFree


  • Mented Cosmetics

  • NextGen HQ

  • Power of Your Purse

  • SandCloud

  • PuraVida

  • KineMaster

  • StreamYard

  • LipBar

  • Veronique Collective

S P E A K I N G

KEYNOTES | WORKSHOPS | FIRESIDE CHATS | EVENT HOSTING | MEET & GREETS | AWARD PRESENTING

💎 The Value of a Woman💎

💎 Fundamentals of Success in the Age of Social Media💎

💎 Women in Business💎

💎 Redefining Success in the Age of Social Media 💎

💎Harness the Best of You to Get the Best Out of Life 💎

💎5 Stages to Building Generational Wealth💎

​💎 Secrets of a Happy Human: A Self Discovery Journey & Framework for Authentic Happiness 💎

👑Confidence. Elegance. Poise. Grace. Femininity. | I help you to repair your relationship to yourself.

Shatoyia Jones, aka the queen of self-discovery, is a multi-award winning, internationally renowned host, speaker, performance artist & entrepreneur. Her passion for life-long learning and self discovery with values rooted in biblical faith led her to live a very non-traditional, adventurous life of taboo experiences in the name of finding herself and in pursuit of a sense of self-liberation and happiness. Since 2008, Shatoyia empowers thousands of women worldwide to confidently and intelligently embrace their femininity, realize their non-sexual value and position themselves with confidence, grace and poise to live a higher quality of life and become the CEO of their lives. Her audience desires to cultivate healthy mindsets to accomplish sustainable lifestyles of quality, joy, luxury and peace and succeed in all areas of life.

Shatoyia has lived a very non-traditional, adventurous life where she embraced taboo experiences in the name of finding herself in the pursuit of a sense of self-liberation and happiness. From unusual professional titles to taboo relationship love interests to socially taboo relationship dynamics, she has been able to confidently say that she knows who she is, what she wants and how she desires to get there -- outside of what society has told her she should want and the path she should take to get there. This goal of this session is to offer a framework to genuine, authentic and unfiltered self discovery to repair your relationship with yourself and obtain what many people seek but only a few actually obtain: the experience joy in all facets of living and luxury of peace.


  • Black On Black Education

  • SCORE WesternMass

  • Valley Venture Mentors

  • AudienceConverter

  • American Women of Service

  • Harvard Business

  • Harvard Women in Business

  • HerCampus

  • MassLive

  • Valley Venture Mentors

  • Numerade


  • Make - It - Springfield

  • US Performing Arts Camp

  • SaygeLink

  • Next Gen HQ

  • SpeakerSisterhood

  • GPI US

  • Rotary International

  • Aussie Business Comp

  • Trinity College

  • Amherst College

  • Miss Black America

A W A R D S (&) H O N O R S

2021

  • Business Development Associate: Sunglass Hut

  • Women Innovators & Trailblazors Mentor (WIT)

  • Book: 5 Stages to Building Generational Wealth: A Research-Based Guide for Individual, Community and Generational Poverty Reduction

  • Book: Value of a Woman Series: Maintaining High Value Relationships

  • Book: Value of a Woman Series: The Makings of a High Value Woman

  • Book: Sawngs of Sunshine: 365 Affirmations for Daily Use

  • Book: Value of a Woman Series: What a Woman Brings to the Table

  • Founder/Creator: School of Joie, JDVS

  • Co-Chair: Small business development and DEI Chair, SCORE WesternMass

  • Diversity Movement Podcast Guest: DEI, Poverty, Racial Equity

  • Nominee & Award Recipient: 100 Women of Color 6th Annual Gala and Awards, Simsbury, CT

  • Guest Speaker: (9 to Survive) Pandemics Impact on Women, SaygeLink

  • Partnership: Valley Venture Mentors in Springfield, MA

  • Interview & Article Feature: E.B.A.U with Khem Soul

  • Executive Producer / Host: Beyond the Poverty Line (relaunched)

  • Mentor: Score Western Mass


Girlboss Scholarship Recipient 2020

Aussie Business Competition Grant Awardee & Scholarship Recipient

Top 20 Finalist Aussie Business Plan Competition

Ms. Massachusetts 2018 AWOS

Miss Black America Massachusetts 2018

Volunteer of the Year 2019 AWOS

Forté Rising Star 2017

Next Gen Summit Scholarship Recipient

Digital Undivided Award Recipient: Doonie Fund

AC Early Decision Scholar

Miss National Honor Society 2015

Violin I Orchestra Excellence Award - 2015

Presidential Scholar Award - 2015

Lady Lotus Book Club Scholarship Recipient - 2015

Rotary Service Award Recipient - 2015

Burger King Scholarship Recipient - 2015

Finalist: National Scripps Spelling Bee

Spotlight Mentor: Women Who Create

Digital UnDivided Scholarship Recipient

Doonie Fund Scholarship Recipient

Holyoke Media Grant Awardee - Podcamp

Watson Institute Scholar, 2019

Selection & Primary Nomination: Miss Spanish 2015

Selection & Primary Nomination: Miss Orchestra 2015

Invitation: Watson Institute Scholar

Invitation: Special Guest Harambe Seed Fund at Harvard Business

Invitation: MIT Innovation Venture Conference

Various other academic awards - 2001 - 2015

Additional Education: Certifications & Trainings

Microsoft Office Specialist: Word - 2015

Microsoft Office Specialist: PwrPt - 2015

Microsoft Office Specialist: Excel - 2015

International Peer Support Specialist - 2015

Rock Climbing Belay Certification - Hadley MA - 2016?

Cooperative Office Education - 2015

APEX Career at Amherst College - 2017

TIPS Bartender - 2017

CFS: Course From Scratch - 2020?

BGM: Billy Gene Marketing - 2020?

Aussie Business Roo Crew Fellowship - 2020

Harvard x MIT EDX - Business Foundations - 2020

Additional Bios

👑 My Story

I am a (@schoolofjoie) Louisiana native who grew up in poverty and was exposed to abuse, violent racism & financial hardship at a very young age, and I always sought out leadership and educational opportunities to have the capacity to rise above my circumstances and live a life I can truly enjoy and be proud of, a life of faith, adventure, genuine love and relationships and positive social impact and progress.

Where I come from,having material things was more important than actually being wealthy--it was more cool to look like you have it all together and play the part of "being paid and having money" than to actually have it all together and actually have money / be wealthy. It is very difficult to want more out of life but only be surrounded by individuals satisfied with a life of mediocrity and poverty, surrounded by folks taking pride in working long, hard hours only to continue living paycheck-to-paycheck and having to ask favors to keep the lights on, food on the table and upkeep an image that was slowly crumbling with every child who left home to pursue a better life.

Growing up in poverty, I desired to attain "the American dream"--to be presented with the opportunities to be successful. I started businesses to pay for academic and leadership activities, studied long and hard to be the best of the best, was top of my class in school, and you can find my name mentioned in almost anything pertaining to education and leadership in my community. No social life for me--all of my time went into education, business, chores, work and repeat. Though it's a joke where I come from, I self-harmed almost everyday.

The racism (more like colorism) down South is very explicit and is embedded into the framework of even my own culture, andI witnessed minority communities work tirelessly just to put food on the table for their families and then pass away in debt, unfulfilled and haven't known what it means to truly enjoy life.

​ Despite the promise of opportunity if I checked all of the boxes (and even excelled beyond the boxes) my entire life, I found myself going into debt to survive with no guarantee of a job if I graduated college and no matter how hard I worked or what I achieved, a higher quality of life or decent pay seemed so out of reach, despite my qualifications and experience. I moved across the country to another state where I didn't know anyone, didn't have family around and begin to navigate new social territories with new rules that I did not want to adhere to in the name of finding success.

I held several jobs in a variety of different industries, most of them in the education system, in leadership and business, and I found myself desiring so much more than the daily grind of going to work, going home, paying bills and repeat. So, I decided to go into entrepreneurship and business full-time as a foundational alternative to traditional paths to success and have not looked back since.

In my journey, I witnessed and continue to witness the generational and historical effects of the lack of awareness (or desire to be aware) of how essential a supportive community, a mentor, education, and health is to escaping the mental and financial poverty we all grew up in. We all have dreams of being wealthy and living a high quality life, but we are not taught the fundamentals of stability and wealth building or how to navigate the system to get there, especially as people of color, and even more specifically, people of African descent in America. And allies are not taught how to effectively get involved and help make this knowledge and resources more accessible to diverse demographics. As a person of African descent living in the USA, I feel a duty to help us as a collective combat our unique obstacles in society that everyone else are either insensitive to or just don't care about.

As of September 2021, I am starting over in my wealth building journey and in taking all of the lessons I have learned in education, business, entrepreneurship and in what kind of a life I want to live and putting all of my wisdom into a program called, 5 Stages to Building Generational Wealth, where I am teaching those with a serious interest in saving, managing and investing in their future for personal growth and financial security.

​ Through this program (and all of my programs, First Ladies of Poverty Foundation ; School of Joie ), I aim to share my wisdom, knowledge, resources and networks with those serious about education for a higher quality of living, business, investing and building generational wealth. With my work in leadership, education, business and program development, I also aim to advocate for racial equity and solutions to the unique professional, financial and social obstacles presented to minority communities, women leadership and effective, community-based poverty reduction that levels the playing field of opportunity and success for minority communities.

👑 My mentor-ship style can be summed up as straight no chaser accountability. Other words that have been used to describe my mentor-ship style is passionate, poised, challenging, comfortable...you can see testimonials via the comments below. Communication is important to me, and I hope we would be able to establish a relationship of open communication. Iwould start off with getting to know each other, sharing stories and setting expectations.I want to know your story and really understand who you are as an individual.We would then move forward with creating a custom strategy and blueprint for you to reach your personal, professional and financial goals.

👑 Ultimately, through my mentor-ship style, you will come to understand that I genuinely want to see you succeed in life, support you through tough times and celebrate the victories (small and large) with you. I give tough love with a compassionate delivery so that you are held accountable to the goals and vision that you have set. I support you in choosing the right paths that work for YOU and your goals...


Career and Professional Bio:

👑 Shatoyia's professional career started at 8 when she created a business to sell snacks to her peers so that she could afford academic and leadership educational programs that she took interest in. In high school, she graduated with AP and Honors with a long resume of accolades under her belt, including Miss National Honor Society, Miss Spanish nominated and a Service Above Self award given to her by the local Rotary club and over 1.4 million in academic scholarships, while working as a librarian at a middle school and leading a variety of academic and behaviorial programs. Since, education, business/entrepreneurship, leadership and management and faith-based ministry work has always been re-ocurring themes in her professional experiences.

👑 After high-school, she left Louisiana for college on the other side of the country. In 2017, she was selected as a solo international global literacy project and ministry community leader, program coordinator and manager forBeyond El Campo in Costa Rica and spoke at a variety of colleges and non-profit organizations. In 2018, she switched gears and focused on business and entrepreneurship full-time, serving as Miss Black America Massachusetts whilst doing social impact and management operations consulting work with her own consulting company for non-profits and small businesses, such as Institute for Training and Development, GPI US, US Performing Arts Camp, MIT Innovation Conference, Self-Dial Americorps, Harvard Business, NextGenHQ Summit, Power in Your Purse, EaseNation, Make-It-Springfield, Trinity College, HerCampus, College Fashion Week, HerConference: EmpowerNYC, Harambe Seed Funding at Harvard Business, Harvard African Business Conference and other high-profile business, entrepreneurship, education and women's empowerment organizations.

👑 In 2019, she served as guest and media for the Collaborative for Educational Services: Improving Outcomes for Students Living in Poverty and Trauma, Business Fights Poverty NYC and Next Gen Summit. She also worked at a variety of local educational institutions and served in many capacities, won an award for volunteer of the year and served as Ms. Massachusetts 2019 AWOS and national Ambassador for Afri(k)que, appearing, speaking, hosting and performing for a variety of women's empowerment and business / entrepreneurship organizations, conferences and other events around the U.S. She also served as mentor and judge for entrepreneurship and business competitions such as Diamond Challenge and WIT and closed out the year with 4 prestigious awards and honors for her work with her organization, First Ladies of Poverty Foundation.

👑 Currently, Shatoyia travels and serves as Founder and CEO of First Ladies of Poverty Foundation, a multi-awardwinning community center and resource hub providing educational resources, community, group/private mentoring and coaching options and business and investing trade programming for entrepreneurial-minded minority individuals who are the first (or one of the few) in their family to think about or start the process of building generational wealth. Her service to the community is extended into her service as Co-Chair, international poverty and racial equity specialist and diversity, equity and inclusion chair for SCORE Westernmass, a mentoring organization for small business owners, national ambassador for Afrikque, an organization empowering women out of poverty and founder / creator of School of Joie, an organization empowering modern women to confidently claim title of CEO of their lives with elegance, poise and femininity--and without shame or reservation. She also takes on business development consulting and various speaking / hosting and content creation / influencer opportunities through the year and will be authoring a book for 2022.

👑 In her 16 year (and counting) professional career, Shatoyia has earned a strong reputation for being a forward thinking, energetized visionary who confidently and gracefully creates innovative, timeless and sustainable solutions to some of the world's biggest issues in education, leadership, diversity, equity and inclusion and poverty reduction.​She credits her underdog success and wisdom to (first and foremost) Yahweh, fueled by the Holy Spirit with a touch of unwavering resourcefulness, resilience and business savvy with a lifestyle anchored in lifelong learning and humility.


2020

2020

Extras (TBE)

Currently, Shatoyia travels and serves as Founder and CEO of First Ladies of Poverty Foundation, a multi-awardwinning community center and resource hub providing educational resources, community, group/private mentoring and coaching options and business and investing trade programming for entrepreneurial-minded minority individuals who are the first (or one of the few) in their family to think about or start the process of building generational wealth. Her service to the community is extended into her service as Co-Chair, international poverty and racial equity specialist and diversity, equity and inclusion chair for SCORE Westernmass, a mentoring organization for small business owners, national ambassador for Afrikque, an organization empowering women out of poverty and founder / creator of School of Joie, an organization empowering modern women to confidently claim title of CEO of their lives with elegance, poise and femininity--and without shame or reservation. She also takes on business development consulting and various speaking / hosting and content creation / influencer opportunities through the year and will be authoring a book for 2022.

In her 16 year (and counting) professional career, Shatoyia has earned a strong reputation for being a forward thinking, energetized visionary who confidently and gracefully creates innovative, timeless and sustainable solutions to some of the world's biggest issues in education, leadership, diversity, equity and inclusion and poverty reduction.She credits her underdog success and wisdom to (first and foremost) Yahweh, fueled by the Holy Spirit with a touch of unwavering resourcefulness, resilience and business savvy with a lifestyle anchored in lifelong learning and humility.

LIFE COACH - PERSONAL COACH - SPEAKER - EDUCATOR - AUTHOR - STREAMING SERIES HOST

MENTORSHIP | COMMUNITY | SHOP | EVENTS |LEGACY

IG & FB: @schoolofjoie @valeurdunefemme | YouTube

helloshatoyiajones@gmail.com

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