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Shatoyia Jones-Medor (@officialshatoyiajones), also known as "Queen of Self-Mastery, is a passionate, adventurous and solutions-oriented feminine woman of many talents, serving as an [albeit imperfect] Disciple-of-Christ, wife, mother and homemaker. Over the years, she has listened and spoken life into hundreds of thousands of women around the world.
Shatoyia Jones-Medor, aka "Queen of Self Mastery" is a multi-award winning international and the #1 feminine leadership consultant, skills trainer and influence-impact strategist for high achieving women in leadership. She is a multi-title holder, serving as Miss Springfield USA 2025, Ms. Massachusetts 2019 AWOS, Ms. Massachusetts 2019 AWOS, Miss Black America Massachusetts 2018. She formerly served as a poverty reduction, socioeconomic equity and opportunity access specialist.
Using her signature Shatoyia™ code for feminine leadership success, Shatoyia teaches the 3 pillars of feminine leadership success anchored in ancient Biblical wisdom to high achieving and high performing women who are overperforming, hustling for a sense of self-worth and disconnected from their femininity to claim positions of authority and influence in their homes, workplaces and communities without compromising their core values, their femininity and their well-being in the process. Shatoyia empowers women to not just say that they are queens but to actually honor themselves, train, hold space and make decisions like one. By learning the non-sexual value of femininity, women who are mentored by Shatoyia are able to consistently overcome imposter syndrome and burnout to walk IN POWERED--in an authentic, organic confidence and sense of self worth unattached to anything outside of themselves.
The woman who is mentored by Shatoyia is equipped with principles, a renewed mindset and authentic, confident and feminne executive presence to strategically attract--not chase--AND sustain aligned, healthier relationships and fulfillig life experiences to move IN POWER without compromising their core values, femininity or well-being.
Woman of Biblical Faith, World Traveler, International Women's Advocate, Hostess
Woman of Biblical Faith, World Traveler, International Women's Advocate, Hostess, Speaker, Author & Performance Artist (Raqs Sharqi and more)
👑 My Story (Personal and Professional Bio) - International Women's Advocate, Speaker, Author and Performance Artist:
For almost 2 decades, award-winning international women's advocate, social entrepreneur, poverty and racial equity specialist, author, educator and 2x pageant queen, Shatoyia Jones has empowered thousands of ambitious women worldwide to confidently embrace feminine womanhood, realize the non-sexual value of feminine womanhood to society and position themselves with confidence, grace and poise to become the CEO of the quality of their lives without shame or reservation.
Founded in 2020, Shatoyia Jones created School of Joie, her women's mentorship and leadership program for ambitious, goal-oriented women who seek to understand the value of feminine womanhood to themselves as a woman and society as a whole. The women Shatoyia mentors also seeks to successfully implement the biblically inspired principles of feminine womanhood to their lives to: 1) successfully balance their ambition while embracing feminine womanhood, 2) choose career paths, relationships and / or life experiences that nurture their feminine energy into prominence and allows them to live a "soft life", creating a balance between natural feminine and masculine energy within, 3) ...
By teaching the women who enroll in her programming their purpose and the place of ambition in feminine womanhood, as well as how to confidently walk away from walk away from that which does not serve their accession in healthy feminine womanhood, faith, ambition and beyond, Shatoyia empowers and esteems women with the mindset and practical solutions to access and activate their divine feminine to choose a high quality of life. The women who accesses this high quality of living anchored in divine femininity are able to extend the benefits of feminine womanhood to all areas of their lives.
The woman who enrolls into School of Joie is taught her purpose, the place of ambition in feminine womanhood and how to confidently walk away from that which does not serve her accession in healthy divine feminine womanhood, faith and beyond. Shatoyia empowers, esteems and equips the women in her community with the mindset and practical solutions to access and activate their accession into divine femininity to receive what they desire out of life (peace, softness, a higher quality of living) based on who she is in essence more so than what she has accomplished materially.
Not only is School of Joie a home-base to go into depth about the principles, values and information outlined in Shatoyia's books, but it is also a platform to continuous growth and development into divine feminine womanhood and thought provoking conversation with new material weekly.
Subscribe, join the VDF community, get the books and enroll in Shatoyia's School of Joie mentoring program for unadulterated feminine education created for the ambitious, visionary woman who is tired of always being on guard and taking on the world alone and desires to transition into living a "soft life," a life anchored in peace, ease and quality of living by refining who is in essence at her core more so than what she has accomplished materially. | For best results, tune in & re-watch videos daily. Join Shatoyia's Women's Circle
👑 Shatoyia's Professional Bio I (Short)
In 2017, Shatoyia was selected as a solo international global literacy project and ministry community leader, program coordinator and manager forBeyond El Campo in Costa Rica and spoke at a variety of colleges and non-profit organizations. In 2018, she switched gears and focused on business and entrepreneurship full-time, serving as Miss Black America Massachusetts whilst doing social impact and management operations consulting work with her own consulting company for non-profits and small businesses, such as Institute for Training and Development, GPI US, US Performing Arts Camp, MIT Innovation Conference, Self-Dial Americorps, Harvard Business, NextGenHQ Summit, Power in Your Purse, EaseNation, Make-It-Springfield, Trinity College, HerCampus, College Fashion Week, HerConference: EmpowerNYC, Harambe Seed Funding at Harvard Business, Harvard African Business Conference and other high-profile business, entrepreneurship, education and women's empowerment organizations.
In 2019, she served as guest and media for the Collaborative for Educational Services: Improving Outcomes for Students Living in Poverty and Trauma, Business Fights Poverty NYC and Next Gen Summit. She also worked at a variety of local educational institutions and served in many capacities, won an award for volunteer of the year and served as Ms. Massachusetts 2019 AWOS and national Ambassador for Afri(k)que, appearing, speaking, hosting and performing for a variety of women's empowerment and business / entrepreneurship organizations, conferences and other events around the U.S. She also served as mentor and judge for entrepreneurship and business competitions such as Diamond Challenge and WIT and closed out the year with 4 prestigious awards and honors for her work with her organization, First Ladies of Poverty Foundation.
👑 Shatoyia's career and professional bio - Wealth Education Consultant; Poverty and Racial Equity Specialist
My Story (Personal and Professional Bio) - Wealth Education Consultant; Poverty and Racial Equity Specialist:
I am a (@schoolofjoie) Louisiana native who grew up in poverty and was exposed to abuse, violent racism & financial hardship at a very young age, and I always sought out leadership and educational opportunities to have the capacity to rise above my circumstances and live a life I can truly enjoy and be proud of, a life of faith, adventure, genuine love and relationships and positive social impact and progress. Where I come from, having material things was more important than actually being wealthy--it was more cool to look like you have it all together and play the part of "being paid and having money" than to actually have it all together and actually have money / be wealthy. It is very difficult to want more out of life but only be surrounded by individuals satisfied with a life of mediocrity and poverty, surrounded by folks taking pride in working long, hard hours only to continue living paycheck-to-paycheck and having to ask favors to keep the lights on, food on the table and upkeep an image that was slowly crumbling with every child who left home to pursue a better life.
Growing up in poverty, I desired to attain "the American dream"--to be presented with the opportunities to be successful. I started businesses to pay for academic and leadership activities, studied long and hard to be the best of the best, was top of my class in school, and you can find my name mentioned in almost anything pertaining to education and leadership in my community. No social life for me--all of my time went into education, business, chores, work and repeat. Though it's a joke where I come from, I self-harmed almost everyday. The racism (more like colorism) down South is very explicit and is embedded into the framework of even my own culture, andI witnessed minority communities work tirelessly just to put food on the table for their families and then pass away in debt, unfulfilled and haven't known what it means to truly enjoy life.
Despite the promise of opportunity if I checked all of the boxes (and even excelled beyond the boxes) my entire life, I found myself going into debt to survive with no guarantee of a job if I graduated college and no matter how hard I worked or what I achieved, a higher quality of life or decent pay seemed so out of reach, despite my qualifications and experience. I moved across the country to another state where I didn't know anyone, didn't have family around and begin to navigate new social territories with new rules that I did not want to adhere to in the name of finding success. I held several jobs in a variety of different industries, most of them in the education system, in leadership and business, and I found myself desiring so much more than the daily grind of going to work, going home, paying bills and repeat. So, I decided to go into entrepreneurship and business full-time as a foundational alternative to traditional paths to success and have not looked back since. In my journey, I witnessed and continue to witness the generational and historical effects of the lack of awareness (or desire to be aware) of how essential a supportive community, a mentor, education, and health is to escaping the mental and financial poverty we all grew up in. We all have dreams of being wealthy and living a high quality life, but we are not taught the fundamentals of stability and wealth building or how to navigate the system to get there, especially as people of color, and even more specifically, people of African descent in America. And allies are not taught how to effectively get involved and help make this knowledge and resources more accessible to diverse demographics. As a person of African descent living in the USA, I feel a duty to help us as a collective combat our unique obstacles in society that everyone else are either insensitive to or just don't care about.
As of September 2021, I am starting over in my wealth building journey and in taking all of the lessons I have learned in education, business, entrepreneurship and in what kind of a life I want to live and putting all of my wisdom into a program called, 5 Stages to Building Generational Wealth, where I am teaching those with a serious interest in saving, managing and investing in their future for personal growth and financial security. Through [First Ladies of Poverty Foundation] (and all of my programs, First Ladies of Poverty Foundation ; School of Joie ), I aim to share my wisdom, knowledge, resources and networks with those serious about education for a higher quality of living, business, investing and building generational wealth. With my work in leadership, education, business and program development, I also aim to advocate for racial equity and solutions to the unique professional, financial and social obstacles presented to minority communities, women leadership and effective, community-based poverty reduction that levels the playing field of opportunity and success for minority communities.
👑 Mentorship and Career (2004-Present) - Leadership, Public Speaking, Operations Management, Diversity, Equity and Inclusion, Education / Education Reform, Wealth Education, Poverty & Racial Equity, Women's Empowerment: Feminine Womanhood, Faith and Ambition:
Shatoyia's professional career started at 8 when she created a business to sell snacks to her peers so that she could afford academic and leadership educational programs that she took interest in. In high school, she graduated with AP and Honors with a long resume of accolades under her belt, including Miss National Honor Society, Miss Spanish nominated and a Service Above Self award given to her by the local Rotary club and over 1.4 million in academic scholarships, while working as a librarian at a middle school and leading a variety of academic and behavioral programs. Since, education, business/entrepreneurship, leadership and management and faith-based ministry work has always been re-occurring themes in her professional experiences.
After high-school, she left Louisiana for college on the other side of the country. In 2017, she was selected as a solo international global literacy project and ministry community leader, program coordinator and manager for Beyond El Campo in Costa Rica and spoke at a variety of colleges and non-profit organizations. In 2018, she switched gears and focused on business and entrepreneurship full-time, serving as Miss Black America Massachusetts whilst doing social impact and management operations consulting work with her own consulting company for non-profits and small businesses, such as Institute for Training and Development, GPI US, US Performing Arts Camp, MIT Innovation Conference, Self-Dial AmeriCorps, Harvard Business, NextGen HQ Summit, Power in Your Purse, EaseNation, Make-It-Springfield, Trinity College, HerCampus, College Fashion Week, HerConference: Empower NYC, Harambe Seed Funding at Harvard Business, Harvard African Business Conference and other high-profile business, entrepreneurship, education and women's empowerment organizations.
In 2019, she served as guest and media for the Collaborative for Educational Services: Improving Outcomes for Students Living in Poverty and Trauma, Business Fights Poverty NYC and Next Gen Summit. She also worked at a variety of local educational institutions and served in many capacities, won an award for volunteer of the year and served as Ms. Massachusetts 2019 AWOS and national Ambassador for Afri(k)que, appearing, speaking, hosting and performing for a variety of women's empowerment and business / entrepreneurship organizations, conferences and other events around the U.S. She also served as mentor and judge for entrepreneurship and business competitions such as Diamond Challenge and WIT and closed out the year with 4 prestigious awards and honors for her work with her organization, First Ladies of Poverty Foundation.
In 2020-2022, Shatoyia traveled and served as Founder and CEO, Operations Manager and Wealth Education Consultant of First Ladies of Poverty Foundation, a multi-award-winning community center and resource hub providing educational resources, community, group/private mentoring and coaching options and business and investing trade programming for entrepreneurial-minded minority individuals who are the first (or one of the few) in their family to think about or start the process of building generational wealth. Her service to the community is extended into her service as Co-Chair, international poverty and racial equity specialist and diversity, equity and inclusion chair for SCORE WesternMass, a mentoring organization for small business owners, national ambassador for Afrikque, an organization empowering women out of poverty and founder / creator of School of Joie, an organization empowering modern women to confidently claim title of CEO of their lives with elegance, poise and femininity--and without shame or reservation. She also takes on business development consulting and various speaking / hosting and content creation / influencer opportunities through the year and will be authoring a book for 2022. In her almost decades professional career, Shatoyia has earned a strong reputation for being a forward thinking, energized visionary who confidently and gracefully creates innovative, timeless and sustainable solutions to some of the world's biggest issues in education, leadership, diversity, equity and inclusion and poverty reduction.She credits her underdog success and wisdom to (first and foremost) Yahweh, fueled by the Holy Spirit with a touch of unwavering resourcefulness, resilience and business savvy with a lifestyle anchored in lifelong learning and humility.
Today (as of 2020 - PRESENT), Shatoyia serves as Founder, Creative Director and Mentor at Valeur D'une Femme, a celebratory lifestyle brand for feminine womanhood, faith and ambition, as well as School of Joie, a "modern charm school" and mentoring program for ambitious, visionary women ambitious, visionary women who desires to absorb and cultivate the healthy mindset and necessary skillsets of feminine womanhood to accomplish sustainable personal development results and life milestones in living a "soft life." She also desires to confidently and intelligently embrace their femininity, realize their non-sexual and sexual value and position herself with confidence, grace and poise to become the CEO of their quality of living.
Disciple / Public Figure / Mentor / Author / Speaker / Philanthropist / Chakacha Performance Artist
- Shatoyia Jones, Valè Yon Fanm
international women's advocate, wealth education consultant, business development, equitable opportunity access & poverty reduction specialistFun Facts About Me:
I am a Louisiana native born and raised. I live in New England and have lived there for about a decade now. I play violin, African hand drums and (very) beginner piano. My newest hobbies are pilates, archery and cold-press juice making. I speak 3 languages and am studying Haitian Creole / Louisiana Creole. I don’t look like what I have been through and overcome. I designed my Africa-inspired evening gown. I have my own “Smithsonian” evening gown that has seen me through 3 major events in my life. I play violin and beginner piano. I have lived and. worked internationally. I have written a book and am currently in the process of launching my feminine refinement book series, as well as my global 5 Stage Poverty Reduction Framework. In addition to my women’s empowerment work, I am a wealth education and poverty reduction specialist.
"Diversity is the representation of a variety of audiences in culture, features, perspectives and beliefs. Inclusion is the creation of a space where each individual is not only represented in being asked to sit at the table but also to be invited to influence the conversations, decisions made and opportunities to be had and received."
- Shatoyia Jones
international women's advocate, wealth education consultant, equitable opportunity access & poverty reduction specialistPerformance Artist: Chakacha, African, Latin Dance
Most live entertainers provide a generic, predictable experience, but I am known to leave guests with a truly uniquely memorable experience. My performance is more than just entertainment; it is a joyful celebration of feminine life energy, and an invitation to join in the celebration.
What You Can Expect from My Performances or Classes: I provide a mysterious, mesmerizing beauty and entertainment experience. I bring a balance of mystical beauty, elegance and spice to any event, being sophisticated yet sensual and often performing in stunning costumes. I provide elegant & family - friendly entertainment for everyone in attendance. I bring bring instant excitement & cultural richness.
With a performance (or class) bringing beauty, movement, dance and music to your event, you are rest assured to associate your business / organization with an unforgettable experience that leaves your guests desiring to visit again for more, while establishing your community as a must-stop destination for top-tier entertainment, amongst other services you provide. I perform and host women events, inspirational events, corporate functions, artist nights, galas, charities and more introducing a family-friendly, uniquely mesmerizing & spiritual entertaining and healing experience that inspires an increased appreciation for women
Bonus Health benefits: Tone muscle / Improve posture / relieve back and joint pains / lose weight / aid in preparation for childbirth / relaxing form of meditation and physical movement / low impact workout for all ages / relieve menstrual pain & PMS...and so much more!Wealth Education Consultant, Equitable Opportunity Access & Poverty Reduction Specialist, Founder of First Generation Wealth Builders
What are the frameworks to create more equitable opportunities for socio-economic advancement and a higher quality of life for underserved and under-resourced communities? What is the solution to national poverty eradication?
As a wealth education consultant, equitable opportunity access and poverty reduction specialist and thought leader, I specialize in offering community-based solutions and holistic equitable frameworks for organizations and relevant stakeholders that desire to create and implement workforce development & readiness training with the inclusion of wealth education as a pathway to sustainable local, regional and national poverty reduction.
I have also published my 5 Stages to Building Wealth framework in a wealth building playbook for first and second generation wealth builders, as well as the organizations that desire to serve them.
Cacica (female chief ruler) of Kingdom Woman Finishing School
Despite the increased opportunity for women to access more positions of leadership and influence, I find one astonishing common denominator that stagnates a woman’s ability to maximize every opportunity: superficially anchored confidence that is attached to something outside of themselves, which hinders their ability to show up for an opportunity they believe is outside of their reach, as well as the ability to advocate for themselves and their needs in environments that shame them for doing so. Hundreds of thousands of women later, I know without a doubt how it is not enough to empower women with more opportunities. A woman must also possess the confidence and a sense of self-worth that is unattached to the opportunity to be had to pursue them and the preparation in skills to maximize each opportunity presented to them.
As Cacica of Kingdom Woman Finishing School of feminine refinement and self-mastery for women who holds various positions with women's organizations around the globe, I am commissioned to work with talented and ambitious women of all ages and stages of life who hold great positions of leadership and influence in society from the local community to homemaking to politics and government to the royal family and everything in between.
Professional, Volunteer & Service Work History
Disciple / Public Figure / Mentor / Author / Speaker / Philanthropist / Chakacha Performance Artist
Kingdom Woman Finishing School wins award, Black Currency x NT Award
First Generation Wealth Builders wins award, ARPA Awardee - City of Springfield
8 Women Leading Sustainable Change in College Sustainability, Her Campus, Shatoyia Jones
Seen at El Gran Combo Live, MassLive, Shatoyia Jones
Meet Shatoyia Jones, Her Campus
Modern Witnesses, Shatoyia Jones
Inspiring Interview Feature, Be Tree Lyfe
Scenes Inside Miss Black America, The Washington Post
On Self Love, The Indicator at Amherst College
Shatoyia Jones, RecruitTalk
Amherst College Student & Social Entrepreneur Makes History, Her Campus
Shatoyia Jones, Northeastern Program for Teaching by Undergraduates (learningu.org)
Community, Communication and Connection, Break the Chains Podcast
Generational Wealth Bootcamp, BlackNews.Com
20-Year Old Consultant Challenge Boundaries of Consulting Industry, Her Campus
How Pride is Holding You Back From Business Growth, The Audience Converter
Improving Outcomes for Students Living in Poverty & Trauma, Collaborative for Educational Services
Campaign Advocate: Clarence Sharp, Monroe City School Board Member - Radio Ad
Ouachita students shine at 2015 Scholars' Banquet (thenewsstar.com), Scholars Banquet
2024 Awards, Accolades, Media & Press
MassCultural Council, STARS residency
Judge & Mentor, 2024 Diamond Entrepreneurship Challenge
Self-published author, Vale Yon Fanm: Value of a Woman
Miss WMass, 1st runner up and scholarship awardee
Board Nomination: Urban League of Springfield (TBD)
Board Nomination: SC of Springfield (TBD)
2023 Awards, Accolades, Media & Press
ForbesBLK member inductee, ForbesBLK
Historic New England Awardee, Kingdom Woman Finishing School - DFS
Black Currency x NT Awardee, Kingdom Woman Finishing School
Media & Press, Black Currency x NT Award
American Rescue Plan Act (ARPA) - City of Springfield Awardee, First Generation Wealth Builders
Media & Press, ARPA Awardee - City of Springfield
Board Member appointment: Women Helping Other Women (WHOW) Network
Mass Cultural Council - Arts Recovery Awardee, Kingdom Woman Finishing School
Mass Cultural Council - STARS Residency Awardee, Kingdom Woman Finishing School
Judge & Mentor, 2024 Diamond Entrepreneurship Challenge
Girlboss Scholarship Recipient 2020
Aussie Business Competition Grant Awardee & Scholarship Recipient
Top 20 Finalist Aussie Business Plan Competition
Ms. Massachusetts 2018 AWOS
Miss Black America Massachusetts 2018
Volunteer of the Year 2019 AWOS
Forté Rising Star 2017
Next Gen Summit Scholarship Recipient
Digital Undivided Award Recipient: Doonie Fund
AC Early Decision Scholar
Miss National Honor Society 2015
Violin I Orchestra Excellence Award - 2015
Presidential Scholar Award - 2015
Lady Lotus Book Club Scholarship Recipient - 2015
Rotary Service Award Recipient - 2015
Burger King Scholarship Recipient - 2015
Finalist: National Scripps Spelling Bee
Spotlight Mentor: Women Who Create
Digital UnDivided Scholarship Recipient
Doonie Fund Scholarship Recipient
Holyoke Media Grant Awardee - Podcamp
Watson Institute Scholar, 2019
Selection & Primary Nomination: Miss Spanish 2015
Selection & Primary Nomination: Miss Orchestra 2015
Invitation: Watson Institute Scholar
Invitation: Special Guest Harambe Seed Fund at Harvard Business
Invitation: MIT Innovation Venture Conference
Various other academic awards - 2001 - 2015
XCEL Financial: In progress
Microsoft Office Specialist: Word - 2015
Microsoft Office Specialist: PwrPt - 2015
Microsoft Office Specialist: Excel - 2015
International Peer Support Specialist - 2015
Rock Climbing Belay Certification - Hadley MA - 2016?
Cooperative Office Education - 2015
APEX Career at Amherst College - 2017
TIPS Bartender - 2017
CFS: Course From Scratch - 2020?
BGM: Billy Gene Marketing - 2020?
Aussie Business Roo Crew Fellowship - 2020
Harvard x MIT EDX - Business Foundations - 2020
Verizon Small Business - 2022
Indeed Compentencies:
Microsoft Office Specialist: Word - 2015
Microsoft Office Specialist: PwrPt - 2015
Microsoft Office Specialist: Excel - 2015
International Peer Support Specialist - 2015
Rock Climbing Belay Certification - Hadley MA - 2016?
Cooperative Office Education - 2015
APEX Career at Amherst College - 2017
TIPS Bartender - 2017
CFS: Course From Scratch - 2020?
BGM: Billy Gene Marketing - 2020?
Aussie Business Roo Crew Fellowship - 2020
Harvard x MIT EDX - Business Foundations - 2020
Xcel - 2023
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Arts & Performance
2015
Improv Performer: Liturgical Dance {Mt. Pleasant Church, Carroll High School, Monroe, LA}
Choreographer and Dancer: Raqs Sharqi / Raqs Baladi2, Hip Hop, Line Dancing {Amherst Dance, Amherst, MA};
Choreographer: Hip Hop & Salsa Dancing {YMCA, Monroe, LA};
Kizomba Partner Dance {American Legion, Hadley, MA}
Singer and Violin Player {First Baptist Church Worship Team, Amherst, MA}
2016
Guest Performer: Chakacha3 {Student Arts Museum: Student Arts Showcase, Amherst College, Amherst, MA}
Performer: Chakacha {International Study Abroad Event, Amherst College, Amherst, MA}
Performer and Choreographer: Burlesque {Amherst Dance, Amherst, MA}
Salsa solo and Bachata partner dance {Noche Latina, Mount Holyoke, Holyoke, MA}
2017
Heels, Feminine Empowerment Workshop{Amherst College, Amherst, MA}
Performer and Filmographer: Chakacha Bellydance and Argentine Tango {Sole Experience, Independent Film project}
Performer: Modern and Contemporary improvisation solo {Note to Self, Amherst College, Amherst, MA}
'Guest Performer: Kizomba partner dance {American Legion - Hadley, Amherst, MA}
Guest performer: Raqs Sharqi / Raqs Baladi {UMASS Annual Bellydance Festival, Amherst, MA}
Guest Performer: Bellydance {Arts at Amherst, Amherst, MA}
Resident Instructor: African Dance, Modern & Contemporary, Salsa, Bachata, Kizomba and Zumba Dance Fitness {Beyond El Campo, Guanacaste, Costa Rica; Manuel Antonio, Costa Rica)
2018-2023
“Marvelous Mentor” & House Manager: Musical Theater, Broadway and Jazz {US Performing Arts Camp
National Ambassador & Guest Performer: Raqs Sharqi / Raqs Baladi / Chakacha {International Women’s Day, Springfield,MA}
Organizer & Guest Performer: Raqs Sharqi / Raqs Baladi / Chakacha, Monson Cultural Picnic, Monson, MA
Founder, Owner & Instructor of Rubies Dance Academy, Springfield, MA, USA
Guest Dance Instructor: Salsa, Swing, Bellydance {Splash!, Amherst, MA; Northampton, MA, Boston, MA}
2024
(2024) አፍሪካ ውስጥ ውበት እና ውበት: Celebrations of Africa {Martin Luther King Jr. Charter School of Excellence, MassCultural Council, Springfield, MA};
Beauty of Africa STARS Residency, {MassCultural Council, Springfield, MA}
Traditional African Dance, {Families Against Domestic Violence, Springfield, MA}
Performer: Chakacha Bellydance, {Artist Cafe, Springfield, MA}
Traditional African Dance, {Miss Black America, Kansas City, Missouri}
Abre Dance Therapy Fitness {Make It Springfield, Springfield, MA}
Admin Assistant {Conservatory of Music, Springfield, MA}
Performer: Chakacha {Miss America Org, Agawam, MA; Worcester, MA}
My specialities are: cultural authenticity, musicality, cultural and technical styling and improvisation.
2025
Chakacha Workshop, Greater Springfield Midwifery
MEDIA
ArtsHub Profile | YouTube Video (Dance Variety) | Chakacha YouTube Video
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I have been entrusted with the vision of small and large high-profile organizations from a variety of industries, from leadership and management to education (all levels, including EEC) to telecommunications, fintech and e-commerce to fashion and retail to food and hospitality to government and international diplomacy. I started my first business at 8, built and sold 3 businesses before the age of 22 and received my first leadership role of a national and international company as consultant at 23. The marketing types I have extensive experience in include: organic online (social media, organic traffic / paid ads, SEO and search optimization), offline business development (events, word-of-mouth, direct mail, cold/warm calling, lead prospecting, strategic partnerships).
Media Kit: Available Upon Request
Business Inquiries: helloshatoyia@gmail.com
2023, Owner/Cacique of Kingdom Woman Finishing School
2022, Mentor / Speaker / Host / Sponsor: 2023 Harvard Women in Business IBC
2019, I-Invest National Youth Business Competition Mentor & Judge, I-Invest
Judge and Mentor, 2019 i.Invest Competition
Invitation: Special Guest Harambe Seed Fund at Harvard Business
Invitation: MIT Innovation Venture Conference
My Brown Matters - Gabrielle
ProvokeWoke - Melissa Li
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2023
Media & Press, World Affairs Council of Western Mass, Instant Issues: Mahsa Khanbabai on Women & Youth Movements in Iran
2023
CT Influencer, CT Spring Care Package
Influencer, Facetory Skincare - Moon Velvet Sleep Mask
Designer and Model, 2023 Black Vivid Fashion Show
Media & Press, 2023 I Am Me Fashion Show
2021
Host & Producer, Beyond the Poverty Line
2020
Writer, Blogger, Princessa de la Paz | La De La Paz
2020
Writer, Blogger: Princessa de la Paz | La De La Paz
Writer, Poverty Reduction and Community Development, Shatoyia Jones – Medium
2019
Diversity, Equity and Inclusion, Medium - Ordinary x Influence - Diversity, Equity and Inclusion (2019-2021)
Media & Special Guest Improving Outcomes for Students Living in Poverty and Trauma, Collaborative for Educational Services
Media & Special Guest Business Fights Poverty NYC Conference - LINK
Media, Podcamp 2019
Media & Special Guest Power of Your Purse Awards
Media & Special Guest for Acceptance Granted: Crystal Grant, CRNA - LINK
2018
Model, College Fashion Week (New York): Royalty Experience
Model, 2018 College Fashion Week (Boston)
2017
Female Empowerment and Journalism, Her Campus
2016
Faith Based Content, The Odyssesy - 2016
2015
Editor in Chief, Founder / President, Beyond the Doors
2023
CT Influencer, CT Spring Care Package
Influencer, Facetory Skincare - Moon Velvet Sleep Mask
Designer and Model, 2023 Black Vivid Fashion Show
Media & Press, 2023 I Am Me Fashion Show
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MCR Property Management
Event Planning & Fundraising / Development, Tracye Whitfield Springfield City Councilor Campaign
2022, Mentor / Speaker / Host / Sponsor / Talent Recruitment: 2023 Harvard Women in Business IBC
2023
African Dance Artist, Families Against Domestic Violence
Raqs Sharqi / Chakachaka / Raqs Baladi Performance Artist, The Artist Cafe
Owner, Chief Diversity Equity and Inclusion Consultant, Ordinary x Influence
2018
ProvokeWoke - Melissa Li
2015
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2023
President, Vice President of Education, CATCH Toastmasters Hartford, CT
Various self-development and feminine refinement trainings, Kingdom Woman Finishing School
Kingdom Woman Finishing School Open House & Skills Trainings
2022
Senior Administrative Assistant, Paulo Freire Social Justice Charter School (2022)
2015
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Singer and Violin Player: First Baptist Church Amerst, Worship Team
MCR Property Management
Event Planning & Fundraising / Development, Tracye Whitfield Springfield City Councilor Campaign
2022, Mentor / Speaker / Host / Sponsor / Talent Recruitment: 2023 Harvard Women in Business IBC
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Kingdom Woman Finishing School Open House & Skills Trainings
Abre by Shatoyia - Abre Dance Fitness & Wellness and Auditions and Workshops at AC
First Ladies of Poverty Foundation - First Generation Wealth Builders Site [1] [2]
Joie by Shatoyia
School of Joie
Valeur D’une Femme
My Brown Matters - Gabrielle
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Judge & Mentor, 2024 Diamond Entrepreneurship Challenge
Owner and Cacique of Kingdom Woman Finishing School
Board Member and Vice President (CURRENT); Strategic Development, Ops, Communications & Development: Women Helping Other Women (WHOW Network)
Vale Yon Fanm: Value of a Woman Series
Board Member and Vice President (CURRENT); Public Relations (Oct 2023): Women Helping Other Women (WHOW Network)
Mentor, Women Innovator & Trailblazers (WIT)
Property Manager, MCR Property Management
Mentor / Speaker / Host / Sponsor: 2023 Harvard Women in Business IBC
2019
Founder / CEO - Director of Operations / Principal Wealth Education, Equitable Opportunity Access and Poverty Reduction Specialist, First Ladies of Poverty Foundation-First Generation Wealth Builders
Co-Chair, Strategic Development and Diversity, Equity and Inclusion, SCORE Western Mass
2015
M
Board Member and Vice President (CURRENT); Public Relations: Women Helping Other Women (WHOW Network)
Mentor, Women Innovator & Trailblazers (WIT)
Various Roles: Paulo Freire Social Justice Charter School, Pioneer Valley Planning Commission, MCR Property Management
Mentor / Speaker / Host / Sponsor: 2023 Harvard Women in Business IBC
Judge and Awardee, Miss & Jr Juneteenth
Founder / CEO - Director of Operations / Principal Wealth Education, Equitable Opportunity Access and Poverty Reduction Specialist, First Ladies of Poverty Foundation-First Generation Wealth Builders
2019
P
MCR Property Management
2022, Mentor / Speaker / Host / Sponsor / Talent Recruitment: 2023 Harvard Women in Business IBC
Board Member and Vice President (CURRENT); Public Relations: Women Helping Other Women (WHOW Network)
Senior Administrative Assistant, Pioneer Valley Planning Commission
Event Planning & Fundraising / Development, Tracye Whitfield Springfield City Councilor Campaign
Family Intake and Engagement Coordinator, Springfield Partners for Community Action ELC
Board Member and Vice President (CURRENT); Public Relations: Women Helping Other Women (WHOW Network)
Senior Administrative Assistant, Pioneer Valley Planning Commission
Guest, MIT Innovation Conference 2018
Guest Speaker 2021 - 9 to Survive: Sayge Women
Guest Speaker / ARHS Career Day: Life Coach, Entrepreneur Mentor Speaker
Guest, Harvard African Business Conference 2017; 2018
Guest Speaker & Special Guest Amherst Rotary
Guest, Speaker, Workshop Host - Building Wealth 101 Gasoline Alley - LINK
Speaker & Special Guest SpeakerSisterhood - Florence, MA
Guest, Speaker, Workshop Host - Equity & Inclusion - Passion, Identity, Esteem and Social Responsibility, Consortium for High Achieving Students of Color at Trinity College - LINK - LINK 2
Hostess and Speaker, The Art of Being a Woman - Self Image Workshop
Speaker, Love on Her Arms at AC -
Hostess and Speaker, Faith, Religion, Spirituality Open Dialogue and Panel
Five College Networking Social Event and Party
Hostess, Speaker and Instructor Abre Dance Heels Feminine Empowerment Workshops
Hostess and Instructor Food Justice, Consumption and Waste Open Dialogue and Panel
Hostess and Instructor Rags and Rugs - Creative Sustainability Event
Hostess, Instructor and Facilitator I Love You (Finding Genuine Love & Receiving it)
Hostess, Instructor and Facilitator Five College Networking Social & Party
Creative Director, Designer, Hairstylist, Model and Model Coach Trash to Fashion: Five College Sustainability Fashion Show, Amherst College
Guest Speaker & Mentor: #BossTalks
Presenter & Workshop Host: Back to Basics - Fundamentals of Success in the Age of Social
Speaker and Instructor Amherst Speak
Guest Speaker & Special Guest Body Positivity and Confidence Guest Speaker: Confidence 101: Love Yourself First - Girl Behind the Look
Guest Instructor: Splash! - Philosophy of Religion, Spanish Conversation, BellyDance, Entrepreneurship 101 (2015-2018)
Media & Special Guest Next Gen HQ 2019
2019
2018
Guest Speaker & Special Guest Amherst Rotary
S
Board Member and Vice President (CURRENT); Public Relations: Women Helping Other Women (WHOW Network)
Senior Administrative Assistant, Pioneer Valley Planning Commission
2015
W
Board Member and Vice President (CURRENT); Strategic Development, Ops, Communications & Development: Women Helping Other Women (WHOW Network)
Vale Yon Fanm: Value of a Woman Series
Judge and Awardee, Miss & Jr Juneteenth
Kingdom Woman Finishing School Open House & Skills Trainings
Event Planning & Fundraising / Development, Tracye Whitfield Springfield City Councilor Campaign
Mentor, Women Innovator & Trailblazers (WIT)
Pioneer Valley Planning Commission,
Mentor / Speaker / Host / Sponsor: 2023 Harvard Women in Business IBC
Founder / CEO - Director of Operations / Principal Wealth Education, Equitable Opportunity Access and Poverty Reduction Specialist, First Ladies of Poverty Foundation-First Generation Wealth Builders
Girlboss Scholarship Recipient 2020
Aussie Business Competition Grant Awardee & Scholarship Recipient
Top 20 Finalist Aussie Business Plan Competition
Ms. Massachusetts 2018 AWOS
Miss Black America Massachusetts 2018
Volunteer of the Year 2019 AWOS
Forté Rising Star 2017
Next Gen Summit Scholarship Recipient
Digital Undivided Award Recipient: Doonie Fund
AC Early Decision Scholar
Miss National Honor Society 2015
Violin I Orchestra Excellence Award - 2015
Presidential Scholar Award - 2015
Lady Lotus Book Club Scholarship Recipient - 2015
Rotary Service Award Recipient - 2015
Burger King Scholarship Recipient - 2015
Finalist: National Scripps Spelling Bee
Spotlight Mentor: Women Who Create
Digital UnDivided Scholarship Recipient
Doonie Fund Scholarship Recipient
Holyoke Media Grant Awardee - Podcamp
Watson Institute Scholar, 2019
Selection & Primary Nomination: Miss Spanish 2015
Selection & Primary Nomination: Miss Orchestra 2015
Invitation: Watson Institute Scholar
Invitation: Special Guest Harambe Seed Fund at Harvard Business
Invitation: MIT Innovation Venture Conference
Various other academic awards - 2001 - 2015
Business Inquiries: helloshatoyia@gmail.com
Speakers, Workshops - Ordinary x Influence (weebly.com)
Shatoyia Jones - National Ambassador - AFRI K QUE LIMITED | Business Profile | Apollo.io
Shatoyia Jones - Pageant Planet
shatoyia_jones_accolades2019_updated.pdf (weebly.com)
Shatoyia Jones - Founder / CEO / President - School of Joie | LinkedIn
Full Resume of Activities (2015-2018) - Google Docs - SJones13 DRIVE
BRIEF ACTIVITIES Extracurriculars LIST_2016.docx - Google Docs - SJones13 DRIVE
Splash!
Northeastern Program for Teaching
Harvard Women in Business
Harvard Social Entrepreneur - WeSpeak
The Odyssey
Her Campus
SCORE WesternMass
i.Invest Competition
Girl Behind the Look
Next Gen Summit HQ
Pageant Planet
Afri(k)que
Collaborative for Educational Services
HEC Academy
Amherst College
Power of Your Purse
Gasoline Alley
Speaker Sisterhood
Whatever It Takes (WIT) Judge and Mentor
Amherst Rotary / Rotary Club
Harambe Seed Fund
Desiree Talley Law Group PLLC
AWOS
Community Action
Academy Hill School - Springfield
CHAS at Trinity College
Make It Springfield
Valley Venture Mentors
Green Screen Studios
Women Who Create NYC
Holyoke Media
Podcamp WesternMass
Chicopee TV - public access
Focus TV - public access
The Hub
First Baptist Church Amherst
Sheraton Hotel
Girlboss
Clubs &Org Affiliations
Adventist Christians to Serve
Amherst Electronics Club at Amherst College
First Generation Association at AC
Amherst Dance
AMMO at AC
Archery Club at Amherst College
The Indicator
Amherst Speak
Love on Her Arms
Outing Club - Outdoors, Camping, etc.
Helping Hands
Professional & Social Memberships
Member, Association of Black Business Professionals (ABBP) - 2020 - PRESENT
Member, Make - It - Springfield - 2019 - 2020
Partner, Valley Venture Mentors - 2020 - 2022
Member, Billy Gene Marketing - 2020 - Present
Member, CFS: Course From Scratch - 2020 - Present
Co-Chair & Mentor: Strategic Development & Diversity / Equity / Inclusion SCORE WesternMass
Mentor: Women Who Create NYC
La Case: Spanish House - 2017 or 2018?
Member, BECMA
Amherst, MA Scholar, Early Decision Scholarship Awardee
Member, HerCampus Trendsetters (2016-CURRENT)
WHOW Network
Key: * = Volunteer Work
BY YEARS
2008 - 2014
Monroe, LA, Born to Be Unique Consulting
Monroe, LA, Mount Pleasant Baptist Church: Choir, Dance, Usher Board
2015
Monroe, LA, Ad Face, Monroe School Board: Clarence Sharp Campaign
Monroe, LA, President, National Honor Society
Monroe, LA, Miss National Honor Society
Monroe, LA, President, Student Ambassadors
Monroe, LA, Co-Founder and VP, Adopt-a-Freshman
Monroe, LA, Founder Spanish Club
Monroe, LA, Founder / Creative Director / Editor in Chief, Beyond the Doors publication
Monroe, LA, Committee Member, Student Advisory Committee
Monroe, LA, Juvenile Court: Volunteer Peer Defense Lawyer, Juvenile System
Amherst, MA Scholar, Early Decision Scholarship Awardee
Amherst, MA, Choreographer and Dancer: Bellydance, Hip Hop, Country, Amherst Dance - Amherst College
Amherst, MA, Contributing Writer, Amherst College - The Indicator S1 | S2 | S3
Amherst, MA, Contributing Writer, Amherst College - Her Campus
Amherst, MA Club Member, Amherst Electronics Club
Amherst, MA Literacy Mentor, Reader to Reader
Amherst, MA Diversity Open House Student Host
Amherst, MA Mentor and Mental Health Presenter, Active Minds - Amherst College
2016
Amherst, MA, Senior Editor, Her Campus Amherst
Amherst, MA, Communications Coordinator, Amherst College
Amherst, MA, First Baptist Worship Team & Violin Player
Global, Educational and Leadership Consultant - Project Coordinator, Crimson Education
Amherst, MA, Choreographer and Dancer: Bellydance, Hip Hop, Country, Amherst Dance - Amherst College
Amherst, MA Performer: Belly dance, Student Arts Showcase, Student Arts Museum - Amherst College
Amherst, MA Performer: Belly dance, International Study Abroad Event - Amherst College
Amherst, MA Team Member and Content / Campaign Creator and Manager on Facebook, Instagram, and Twitter, AmherstSays
Global, Contributing Writer, The Odyssey Online
2017
Amherst, MA Media Intern, Amherst Media
Amherst, MA Campus Correspondent for Her Campus Amherst: Senior Editor, Social Media, Budget, Events - Her Campus Amherst
Amherst, MA, Choreographer and Dancer: Bellydance, Hip Hop, Country, Amherst Dance - Amherst College
Santa Cruz, Guanacaste, Costa Rica Global Literacy Project Manager & Instructor, Beyond El Campo - LINK
Massachusetts, Independent Professional Cuddler - Cuddle Therapy, Cuddle Comfort | LINK
Global Brand Influencer, Her Campus Trendsetters
Global Brand Ambassador, Sand Cloud
Global Brand Ambassador, Be Tree Lyfe
Global Brand Ambassador, Pura Vida
Global Brand Ambassador, Just Strong
Global Brand Ambassador, Creations for a Cause
Global Brand Ambassador, Panda Paw
Host, Under Construction
2018
Florence, MA Author, Myth of the Self Made
Amherst, MA Reunion Bartender, Amherst College
Amherst, MA Project Manager & Japanese-English Cultural Exchange Mentor, GPI US
Amherst, MA Mentor and House Lead, US Performing Arts Camp
Amherst, MA, Global Independent Personal Trainer / Wellness Coach, Abre Dance Fitness & Wellness
Amherst, MA, Choreographer and Dancer: Bellydance, Hip Hop, Country, Amherst Dance - Amherst College
Amherst, MA, Project Manager & Spanish - English Cultural Exchange Mentor, ITD
Amherst, MA Farmer, Book and Plow Farm
Hadley, MA Server, Pulse Cafe
National Brand Ambassador, Afri(k)que
Peer Support Advocate, Afiya Peer Respite
Special Ed Paraprofessional, HEC Academy, Collab for Educational Services
Youth Engagement Specialist, Self/Dial Americorp, Northampton High School
Project / Client Coordinator & Admissions Associate, Academy Hill School
MISC
Partnership, Desiree Talley Law, PLLC
2019
Ms. Massachusetts 2019 AWOS
Founder: First Ladies of Poverty Foundation
Participated in Miss Western Massachusetts
Author: You Are Your Greatest Asset
Co-Chair, Strategic Development and Diversity, Equity and Inclusion, SCORE WesternMass
Partnerships
Valley Venture Mentors, Springfield, MA
Make - It - Springfield, Springfield, MA
2020
Chicopee, MA Author, You Are Your Greatest Asset
Chicopee, MA Career Development Consultant (Interview, Resumes, etc.), FLP Foundation
Guest Speaker: Leverage the Art of Investing as a Competitive Advantage for a Success...& Sustain.. Developing Career, Suncoast Developers Conference
Guest Speaker: Harvard Women in Business WeSpeak Conference
Oradora Invitada - JovenGo: La Lucha Contra el Racismo Sistemático
Executive Producer /Host of Invest2Manifest™
Executive Producer / Host of Beyond the Poverty Line with Shatoyia Jones
Partnership: Harvard Women in Business
Co-Host, Speaker & Virtual Production Assistant:Monsoon Cultural Picnic
Teacher, Educator: HSSP MIT Virtual Summer Program, Grades 7-12
Digital Undivided Award Recipient: Doonie Fund
Official Mentor: Women Who Create
Guest Speaker / Interview: Community, Communication and Connection, Promethean Project Podcast
National Ambassador: Afri(k)que, Limited
In-Kind Sponsor / Mentor / Coach: Miss Black Teen Scholarship Pageant
Guest Speaker / #BossTalks [Link]
Holyoke Media and Podcamp Western Mass Volunteer Grant Recipient: First Ladies of Poverty Foundation
Presenter/ Podcamp Western Mass: Back to Basics- Fundamentals of Success in the Age of Social Media
Guest Speaker & Interview / Black on Black Education Podcast: On Education, Diversity and Inclusion, Education Reform and Access [Link]
Guest Speaker & Interview/ The Audience Converter: How Pride is Holding You Back From Growing Your Business [Link]
Speaker / ARHS Career Day: Life Coach, Entrepreneur, Mentor, Speaker
2021
Springfield, MA Operations Manager: Snapchef Springfield
Business Development Associate: Sunglass Hut
Women Innovators & Trailblazors Mentor (WIT)
Book: 5 Stages to Building Generational Wealth: A Research-Based Guide for Individual, Community and Generational Poverty Reduction
Book: Value of a Woman Series: Maintaining High Value Relationships
Book: Value of a Woman Series: The Makings of a High Value Woman
Book: Sawngs of Sunshine: 365 Affirmations for Daily Use
Book: Value of a Woman Series: What a Woman Brings to the Table
Founder/Creator: School of Joie, JDVS
Co-Chair: Small business development and DEI Chair, SCORE WesternMass
Diversity Movement Podcast Guest: DEI, Poverty, Racial Equity
Nominee & Award Recipient: 100 Women of Color 6th Annual Gala and Awards, Simsbury, CT
Guest Speaker: (9 to Survive) Pandemics Impact on Women, SaygeLink
Partnership: Valley Venture Mentors in Springfield, MA
Interview & Article Feature: E.B.A.U with Khem Soul
Executive Producer / Host: Beyond the Poverty Line (relaunched)
Mentor: Score Western Mass
2022
Springfield, MA Creative Director / Hostess / International Women’s Advocate: Valeur D’une Femme
Springfield, MA Creative Director / Instructor: School of Joie
Springfield, MA Author, Valeur D’une Femme Vol I: Value of a Woman (July 2022)
Springfield, MA Author, Valeur D’une Femme Vol II: Sawngs of Sunshine (July 2022)
Springfield, MA Founder / CEO / Director of Operations & Wealth Education Consultant, First Ladies of Poverty Foundation
Enfield, CT Property Manager & Leasing Consultant, MCR Property Management
Holyoke, MA Temp Admin Assistant - Student Affairs, Holyoke College
Springfield, MA Temp Admin Assistant - Pioneer Valley Planning Commission
CURRENT (as of 2022):
Springfield, MA Creative Director / Hostess / International Women’s Advocate: Valeur D’une Femme
Springfield, MA Creative Director / Instructor: School of Joie
Springfield, MA Author, Valeur D’une Femme Vol I: Value of a Woman (July 2022)
Springfield, MA Author, Valeur D’une Femme Vol II: Sawngs of Sunshine (July 2022)
Springfield, MA Author, Valeur D’une Femme Vol III: A Guide to Elegance
Springfield, MA Author, Valeur D’une Femme Vol IV: Spotting the High Value Man
Springfield, M
National Ambassador for Afri(k)que
(ALSO SEE MEDIA/ GUEST / ETC.)
BY CATEGORIES
Raqs Sharqi, Raqs Baladi, Chakacha (also known as Danza du ventre or ‘bellydance’ in the Western world), is an ancient movement practice originating in North Africa, primarily as a celebration of feminine energy and grace as opposed to a mystical entertainment experience. It also has been a multi-generational (can be done by those of all ages and stages of life) source of healing and healthcare for women and men around the world with little known health benefits that include: boosting self-confidence and self-esteem, relieving physical pain and PMS, increasing an organic and natural consciousness and awareness of the health and well-being of one’s own body and spirit, toning muscle, improving posture, relieving back and joint pains, losing weight and aiding in preparation for childbirth. This movement form serves as a forgotten method of meditation, physical movement and low impact workout for all ages.2015-2018