" You have the potential to change the course of the world by the sheer fact of being a woman. Don't run from yourself. Don't run from your [influential] power. Step into it without shame or reservation to make your home, your community and your relationships thrive beyond measure. You were uniquely created for the task."

SHATOYIA JONES

SHATOYIAJONES.COM

Valeur D'une Femme: Value of a Woman - School of Joie - Shatoyia Jones

Feminine Womanhood, Faith & Ambition

"As I reflect on the legacy I desire to leave behind, I expect that once my time here on this planet has expired, I will have led with my own example and served in a manner to further opportunity access on a purely “skill and will” basis for generations to come by having : 1) significantly pushed forward the conversations and community-based solutions on equity and economic development for minority and women talent and professionals with my work in business development, wealth education and leadership, 2) applied my gift in communications, creative problem solving / strategic development and sales / program development and performing arts to create sustainable solutions for engagement and revenue growth for organizations I believe in so that they can continue resourcefully expanding their impact, and 3) left the world a better place by educating, empowering and esteeming the backbone of society: women."

SHATOYIA JONES

"The Most Important Impression You'll Ever Make Is The Impression of Yourself."

SHATOYIA JONES

"Diversity is the representation of a variety of audiences in culture, features, perspectives and beliefs. Inclusion is the creation of a space where each individual is not only represented in being asked to sit at the table but also to be invited to influence the conversations, decisions made and opportunities to be had and received."

SHATOYIA JONES

Confidence. Elegance. Grace. Poise. Femininity. | Feminine Womanhood, Faith & Ambition

Shatoyia Jones, aka the queen of self-discovery, is a multi-award-winning and internationally renowned host, speaker, performance artist, entrepreneur and business development specialist. An adventure loving woman, her passion for life-long learning and refined personal development with values rooted in biblical faith led her to live a very non-traditional, adventurous life where she embraced taboo experiences in the name of finding herself in the pursuit of a sense of self-liberation, self-fulfillment, internal peace and happiness.

Shatoyia has won various awards and honors for her work in business, entrepreneurship, poverty alleviation, diversity/equity/inclusion and feminine empowerment space. She has also been Featured on: 100 Women of Color, MassLive, Women Who Create, Forte Rising Stars, Black PR, Harvard Women in Business, Diversity Movement, Her Campus, Black on Black Education, Washington Post, Mass Live, Campus Trendsetters, College Fashion Week and many more...

| Join Shatoyia's Women's Circle

Her Story - Feminine Womanhood, Faith & Ambition

👑 About the Woman Behind the Valeur D'une Femme and School of Joie Brand and 2 Decades of Impactful Work

Woman of Biblical Faith, World Traveler, International Women's Advocate, Hostess, Speaker, Author & Performance Artist (Raqs Sharqi and more)

[ COMING SOON ]

A conversation with a colleague on happiness and self discovery turned into a discussion on having her own show and led her to create her original streaming series, Joie De Vivre with Shatoyia Jones, her online charm school and flagship course School of Joie, and her book, Secrets of the Happy Modern Woman, where she shares practical and accessible life-scaling skills to empower her viewers and students to take accountability for their own happiness by embarking on a self discovery journey that will repair their relationships with themselves so that they can experience the things most people seek but never obtain: the joy in living and luxury of peace.

Since 2008, Shatoyia empowers thousands of women worldwide to confidently and intelligently embrace their femininity, realize their non-sexual value and position themselves with confidence, grace and poise to live a higher quality of life and become the CEO of their lives. Her audience desires to cultivate healthy mindsets to accomplish sustainable lifestyles of quality, joy, luxury and peace and succeed in all areas of life.


👑 About Valeur D'une Femme and School of Joie

Confidence. Elegance. Poise. Grace. | Feminine Womanhood, Faith and Ambition

Shatoyia Jones, aka the queen of self-discovery, is a multi-award-winning international women's advocate, social entrepreneur, author, speaker, 2x pageant queen & poverty / racial equity specialist. Her passion for life-long learning and self discovery with values rooted in biblical faith led her to live a very non-traditional, adventurous life of taboo experiences in the name of finding herself and in pursuit of a sense of self-liberation, joy and happiness. For decades, Shatoyia Jones has empowered, esteemed and equipped women worldwide with the mindset & practical solutions to activate their ascension into divine femininity, confidently and sustainably embrace feminine womanhood, realize the non-sexual value of feminine womanhood to society, refine who they are at their core over material accomplishment and position themselves with confidence, grace and poise to become the CEO of their quality of living without shame or reservation.

Join the community for unadulterated feminine education created for the ambitious, visionary woman who desires to live a "soft life," a high quality life of peace and ease. | For best results, tune in & re-watch daily.

Join Shatoyia's Women's Circle

Read More About Shatoyia - International Women's Advocate, Speaker, Author & Performance Artist

Woman of Biblical Faith, World Traveler, International Women's Advocate, Hostess, Speaker, Author & Performance Artist (Raqs Sharqi and more)

👑 My Story (Personal and Professional Bio) - International Women's Advocate, Speaker, Author and Performance Artist:

For almost 2 decades, award-winning international women's advocate, social entrepreneur, poverty and racial equity specialist, author, educator and 2x pageant queen, Shatoyia Jones has empowered thousands of ambitious women worldwide to confidently embrace feminine womanhood, realize the non-sexual value of feminine womanhood to society and position themselves with confidence, grace and poise to become the CEO of the quality of their lives without shame or reservation.

Founded in 2020, Shatoyia Jones created School of Joie, her women's mentorship and leadership program for ambitious, goal-oriented women who seek to understand the value of feminine womanhood to themselves as a woman and society as a whole. The women Shatoyia mentors also seeks to successfully implement the biblically inspired principles of feminine womanhood to their lives to: 1) successfully balance their ambition while embracing feminine womanhood, 2) choose career paths, relationships and / or life experiences that nurture their feminine energy into prominence and allows them to live a "soft life", creating a balance between natural feminine and masculine energy within, 3) ...

By teaching the women who enroll in her programming their purpose and the place of ambition in feminine womanhood, as well as how to confidently walk away from walk away from that which does not serve their accession in healthy feminine womanhood, faith, ambition and beyond, Shatoyia empowers and esteems women with the mindset and practical solutions to access and activate their divine feminine to choose a high quality of life. The women who accesses this high quality of living anchored in divine femininity are able to extend the benefits of feminine womanhood to all areas of their lives.

The woman who enrolls into School of Joie is taught her purpose, the place of ambition in feminine womanhood and how to confidently walk away from that which does not serve her accession in healthy divine feminine womanhood, faith and beyond. Shatoyia empowers, esteems and equips the women in her community with the mindset and practical solutions to access and activate their accession into divine femininity to receive what they desire out of life (peace, softness, a higher quality of living) based on who she is in essence more so than what she has accomplished materially.

Not only is School of Joie a home-base to go into depth about the principles, values and information outlined in Shatoyia's books, but it is also a platform to continuous growth and development into divine feminine womanhood and thought provoking conversation with new material weekly.

Subscribe, join the VDF community, get the books and enroll in Shatoyia's School of Joie mentoring program for unadulterated feminine education created for the ambitious, visionary woman who is tired of always being on guard and taking on the world alone and desires to transition into living a "soft life," a life anchored in peace, ease and quality of living by refining who is in essence at her core more so than what she has accomplished materially. | For best results, tune in & re-watch videos daily. Join Shatoyia's Women's Circle

Read More About Shatoyia - Wealth Education Consultant; Poverty & Racial Equity Specialist

👑 Shatoyia's Professional Bio I (Short)

In 2017, Shatoyia was selected as a solo international global literacy project and ministry community leader, program coordinator and manager forBeyond El Campo in Costa Rica and spoke at a variety of colleges and non-profit organizations. In 2018, she switched gears and focused on business and entrepreneurship full-time, serving as Miss Black America Massachusetts whilst doing social impact and management operations consulting work with her own consulting company for non-profits and small businesses, such as Institute for Training and Development, GPI US, US Performing Arts Camp, MIT Innovation Conference, Self-Dial Americorps, Harvard Business, NextGenHQ Summit, Power in Your Purse, EaseNation, Make-It-Springfield, Trinity College, HerCampus, College Fashion Week, HerConference: EmpowerNYC, Harambe Seed Funding at Harvard Business, Harvard African Business Conference and other high-profile business, entrepreneurship, education and women's empowerment organizations.


In 2019, she served as guest and media for the Collaborative for Educational Services: Improving Outcomes for Students Living in Poverty and Trauma, Business Fights Poverty NYC and Next Gen Summit. She also worked at a variety of local educational institutions and served in many capacities, won an award for volunteer of the year and served as Ms. Massachusetts 2019 AWOS and national Ambassador for Afri(k)que, appearing, speaking, hosting and performing for a variety of women's empowerment and business / entrepreneurship organizations, conferences and other events around the U.S. She also served as mentor and judge for entrepreneurship and business competitions such as Diamond Challenge and WIT and closed out the year with 4 prestigious awards and honors for her work with her organization, First Ladies of Poverty Foundation.


👑 Shatoyia's career and professional bio - Wealth Education Consultant; Poverty and Racial Equity Specialist

My Story (Personal and Professional Bio) - Wealth Education Consultant; Poverty and Racial Equity Specialist:

I am a (@schoolofjoie) Louisiana native who grew up in poverty and was exposed to abuse, violent racism & financial hardship at a very young age, and I always sought out leadership and educational opportunities to have the capacity to rise above my circumstances and live a life I can truly enjoy and be proud of, a life of faith, adventure, genuine love and relationships and positive social impact and progress. Where I come from, having material things was more important than actually being wealthy--it was more cool to look like you have it all together and play the part of "being paid and having money" than to actually have it all together and actually have money / be wealthy. It is very difficult to want more out of life but only be surrounded by individuals satisfied with a life of mediocrity and poverty, surrounded by folks taking pride in working long, hard hours only to continue living paycheck-to-paycheck and having to ask favors to keep the lights on, food on the table and upkeep an image that was slowly crumbling with every child who left home to pursue a better life.


Growing up in poverty, I desired to attain "the American dream"--to be presented with the opportunities to be successful. I started businesses to pay for academic and leadership activities, studied long and hard to be the best of the best, was top of my class in school, and you can find my name mentioned in almost anything pertaining to education and leadership in my community. No social life for me--all of my time went into education, business, chores, work and repeat. Though it's a joke where I come from, I self-harmed almost everyday. The racism (more like colorism) down South is very explicit and is embedded into the framework of even my own culture, andI witnessed minority communities work tirelessly just to put food on the table for their families and then pass away in debt, unfulfilled and haven't known what it means to truly enjoy life.


Despite the promise of opportunity if I checked all of the boxes (and even excelled beyond the boxes) my entire life, I found myself going into debt to survive with no guarantee of a job if I graduated college and no matter how hard I worked or what I achieved, a higher quality of life or decent pay seemed so out of reach, despite my qualifications and experience. I moved across the country to another state where I didn't know anyone, didn't have family around and begin to navigate new social territories with new rules that I did not want to adhere to in the name of finding success. I held several jobs in a variety of different industries, most of them in the education system, in leadership and business, and I found myself desiring so much more than the daily grind of going to work, going home, paying bills and repeat. So, I decided to go into entrepreneurship and business full-time as a foundational alternative to traditional paths to success and have not looked back since. In my journey, I witnessed and continue to witness the generational and historical effects of the lack of awareness (or desire to be aware) of how essential a supportive community, a mentor, education, and health is to escaping the mental and financial poverty we all grew up in. We all have dreams of being wealthy and living a high quality life, but we are not taught the fundamentals of stability and wealth building or how to navigate the system to get there, especially as people of color, and even more specifically, people of African descent in America. And allies are not taught how to effectively get involved and help make this knowledge and resources more accessible to diverse demographics. As a person of African descent living in the USA, I feel a duty to help us as a collective combat our unique obstacles in society that everyone else are either insensitive to or just don't care about.


As of September 2021, I am starting over in my wealth building journey and in taking all of the lessons I have learned in education, business, entrepreneurship and in what kind of a life I want to live and putting all of my wisdom into a program called, 5 Stages to Building Generational Wealth, where I am teaching those with a serious interest in saving, managing and investing in their future for personal growth and financial security. Through [First Ladies of Poverty Foundation] (and all of my programs, First Ladies of Poverty Foundation ; School of Joie ), I aim to share my wisdom, knowledge, resources and networks with those serious about education for a higher quality of living, business, investing and building generational wealth. With my work in leadership, education, business and program development, I also aim to advocate for racial equity and solutions to the unique professional, financial and social obstacles presented to minority communities, women leadership and effective, community-based poverty reduction that levels the playing field of opportunity and success for minority communities.


👑 Mentorship and Career (2004-Present) - Leadership, Public Speaking, Operations Management, Diversity, Equity and Inclusion, Education / Education Reform, Wealth Education, Poverty & Racial Equity, Women's Empowerment: Feminine Womanhood, Faith and Ambition:


Shatoyia's professional career started at 8 when she created a business to sell snacks to her peers so that she could afford academic and leadership educational programs that she took interest in. In high school, she graduated with AP and Honors with a long resume of accolades under her belt, including Miss National Honor Society, Miss Spanish nominated and a Service Above Self award given to her by the local Rotary club and over 1.4 million in academic scholarships, while working as a librarian at a middle school and leading a variety of academic and behavioral programs. Since, education, business/entrepreneurship, leadership and management and faith-based ministry work has always been re-occurring themes in her professional experiences.


After high-school, she left Louisiana for college on the other side of the country. In 2017, she was selected as a solo international global literacy project and ministry community leader, program coordinator and manager for Beyond El Campo in Costa Rica and spoke at a variety of colleges and non-profit organizations. In 2018, she switched gears and focused on business and entrepreneurship full-time, serving as Miss Black America Massachusetts whilst doing social impact and management operations consulting work with her own consulting company for non-profits and small businesses, such as Institute for Training and Development, GPI US, US Performing Arts Camp, MIT Innovation Conference, Self-Dial AmeriCorps, Harvard Business, NextGen HQ Summit, Power in Your Purse, EaseNation, Make-It-Springfield, Trinity College, HerCampus, College Fashion Week, HerConference: Empower NYC, Harambe Seed Funding at Harvard Business, Harvard African Business Conference and other high-profile business, entrepreneurship, education and women's empowerment organizations.


In 2019, she served as guest and media for the Collaborative for Educational Services: Improving Outcomes for Students Living in Poverty and Trauma, Business Fights Poverty NYC and Next Gen Summit. She also worked at a variety of local educational institutions and served in many capacities, won an award for volunteer of the year and served as Ms. Massachusetts 2019 AWOS and national Ambassador for Afri(k)que, appearing, speaking, hosting and performing for a variety of women's empowerment and business / entrepreneurship organizations, conferences and other events around the U.S. She also served as mentor and judge for entrepreneurship and business competitions such as Diamond Challenge and WIT and closed out the year with 4 prestigious awards and honors for her work with her organization, First Ladies of Poverty Foundation.


In 2020-2022, Shatoyia traveled and served as Founder and CEO, Operations Manager and Wealth Education Consultant of First Ladies of Poverty Foundation, a multi-award-winning community center and resource hub providing educational resources, community, group/private mentoring and coaching options and business and investing trade programming for entrepreneurial-minded minority individuals who are the first (or one of the few) in their family to think about or start the process of building generational wealth. Her service to the community is extended into her service as Co-Chair, international poverty and racial equity specialist and diversity, equity and inclusion chair for SCORE WesternMass, a mentoring organization for small business owners, national ambassador for Afrikque, an organization empowering women out of poverty and founder / creator of School of Joie, an organization empowering modern women to confidently claim title of CEO of their lives with elegance, poise and femininity--and without shame or reservation. She also takes on business development consulting and various speaking / hosting and content creation / influencer opportunities through the year and will be authoring a book for 2022. In her almost decades professional career, Shatoyia has earned a strong reputation for being a forward thinking, energized visionary who confidently and gracefully creates innovative, timeless and sustainable solutions to some of the world's biggest issues in education, leadership, diversity, equity and inclusion and poverty reduction.​She credits her underdog success and wisdom to (first and foremost) Yahweh, fueled by the Holy Spirit with a touch of unwavering resourcefulness, resilience and business savvy with a lifestyle anchored in lifelong learning and humility.


Today (as of 2020 - PRESENT), Shatoyia serves as Founder, Creative Director and Mentor at Valeur D'une Femme, a celebratory lifestyle brand for feminine womanhood, faith and ambition, as well as School of Joie, a "modern charm school" and mentoring program for ambitious, visionary women ambitious, visionary women who desires to absorb and cultivate the healthy mindset and necessary skillsets of feminine womanhood to accomplish sustainable personal development results and life milestones in living a "soft life." She also desires to confidently and intelligently embrace their femininity, realize their non-sexual and sexual value and position herself with confidence, grace and poise to become the CEO of their quality of living.


Book a Coaching Session with Shatoyia | Hire Shatoyia

Read More About Shatoyia - Mentorship Style

👑 Mentorship Style - International Women's Advocate, Speaker, Author & Performance Artist

Confidence. Elegance. Poise. Grace. | Feminine Womanhood, Faith and Ambition

By teaching the women who enroll in her programming their purpose and the place of ambition in feminine womanhood, as well as how to confidently walk away from walk away from that which does not serve their accession in healthy feminine womanhood, faith, ambition and beyond, Shatoyia empowers and esteems women with the mindset and practical solutions to access and activate their divine feminine to choose a high quality of life. The women who accesses this high quality of living anchored in divine femininity are able to extend the benefits of feminine womanhood to all areas of their lives.

The woman who enrolls into School of Joie is taught her purpose, the place of ambition in feminine womanhood and how to confidently walk away from that which does not serve her accession in healthy divine feminine womanhood, faith and beyond. Shatoyia empowers, esteems and equips the women in her community with the mindset and practical solutions to access and activate their accession into divine femininity to receive what they desire out of life (peace, softness, a higher quality of living) based on who she is in essence more so than what she has accomplished materially.

Not only is School of Joie a home-base to go into depth about the principles, values and information outlined in Shatoyia's books, but it is also a platform to continuous growth and development into divine feminine womanhood and thought provoking conversation with new material weekly. - Read More, FAQS and View Shatoyia's Mentoring Program

Book a Coaching Session with Shatoyia | Hire Shatoyia

ACTION - Join Shatoyia's Women's Circle

Join the VDF community, get the books and enroll in Shatoyia's School of Joie mentoring program for unadulterated feminine education created for the ambitious, visionary woman who is tired of always being on guard and taking on the world alone and desires to transition into living a "soft life," a life anchored in peace, ease and quality of living by refining who is in essence at her core more so than what she has accomplished materially. | For best results, tune in & re-watch videos daily.


Book a Coaching Session with Shatoyia | Hire Shatoyia


👑 Mentorship Style - Wealth Education Consultant; Poverty & Racial Equity Specialist


My mentor-ship style can be summed up as straight no chaser accountability. Other words that have been used to describe my mentor-ship style is passionate, poised, challenging, comfortable...you can see testimonials via the comments below. Communication is important to me, and I hope we would be able to establish a relationship of open communication. I would start off with getting to know each other, sharing stories and setting expectations. I want to know your story and really understand who you are as an individual. We would then move forward with creating a custom strategy and blueprint for you to reach your personal, professional and financial goals. Ultimately, through my mentor-ship style, you will come to understand that I genuinely want to see you succeed in life, support you through tough times and celebrate the victories (small and large) with you. I give tough love with a compassionate delivery so that you are held accountable to the goals and vision that you have set. I support you in choosing the right paths that work for YOU and your goals. | Read Testimonials


Joie De Vivre (lajwa pou viv in Haitain Creole) is the delight in simply living life or an exuberant enjoyment of life. People who seem to enjoy life in a cheerful and spirited way are often described as having joie de vivre, which literally means "joy of living" in French. The phrase can also refer to anyone who lives fully and passionately, appearing to enjoy life and revel in every single moment or in appreciation for the small things. With every video and book, multi-award-winning international women's advocate, philanthropist, social entrepreneur, author and poverty / racial equity specialist, Shatoyia's guidance to peace in divine feminine womanhood is shared in passionate and empathetic, relatable straight, no chaser wisdom that her audience has come to know, trust and love. She empowers her audience, clients and students to experience sustainable long-lasting purpose, peace and prosperity by learning how to take accountability and recognize their role in the lack of happiness and peace in their lives, how to set standards that promote a loving relationship to self and thus others and what to avoid in a successful union with one self, one's purpose and others--without shame or reservation in their humanity and imperfections. The ultimate goal: to unlock the keys to manifest a better, more fulfilling, vibrant and peaceful life by nurturing a healthy relationship to self via divine feminine womanhood.




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